Saturday, February 03, 2007

Err

Err and Ignignokt caused much stress and confusion for some and fun for others in the city of Boston this week. On Wednesday there were bomb reports all over the city that devices which contained components of IEDs were placed on bridges and buildings in the city. I-93, the major interstate thru Boston was shut down for a period along with several bridges, major roads around the city and the subway as bomb squads removed the offending devices.
However, the devices turned out to be nothing more than a bunch of LEDs on a circuit board with some Duracell D batteries. Any why were they placed there? All part of a viral marketing stunt gone wrong, for the Cartoon Network's Aqua Teen Hunger Force. Turner Broadcasting owned up to the scheme and offered to pay the city's costs. Funny or Serious?

Here's what I found interesting about the whole thing:
  • The 'devices' were in place for 2-3 weeks before being found on Wednesday, if they were actual bombs then that doesn't say much for our post 9-11 security.
  • They shoot a water cannon at the 'device' to disable it. Umm very high tech.
  • Now some folks in other cities where the ad campaign didn't create a huge public scare are selling the devices on ebay for about $600.
  • The blogs and other internet sources had it figured out by about noon. Yet the authorities continued their efforts through 5pm. Timeline.
While you can't fault the Boston authorities for doing what they did, since they have to take every threat seriously, a damned if you do, damned if you don't situation. Prosecuting the two guys who were responsible for putting up the signs seems a little overzealous since their intent was not malicious.

Its not like incidents like this have not happened before. The Orson Wells War of the Worlds radio cast in 1938 certainly caused quite a stir. Let's hope future events are as benign as this one.

1 comment:

Vijay said...

What makes this even more amusing is that the promotion was for Cartoon Network show.